Purchase behavior literature review
A Brief Literature Review on Consumer Buying Behaviour By John Dudovskiy The topic of consumer behaviour is one of the massively studied topics by the researchers and marketers in the past and still being studied. The second section describes the dominant, positivistic consumer perspectives Consumer buying behaviour: The decision making process Consumer behaviour is a field of study that focuses on consumer activities. This article purchase behavior literature review presents a review of the literature, in the field of consumer buying behaviour. Knowing consumer behaviour helps business enterprises to find out the. Consumer behaviour is significant to businesses as they determine the nature of the prospective buyers. Based on a literature review, the variable online purchase intention has been often selected as the basis of purchasing behavior study. Keywords for searching the articles includes online consumer behavior, online buying behavior. Consumer behavior within a time period of 2002 t 2018. Consumer buying behaviour: The decision making process Consumer behaviour is a field of study that focuses on consumer activities. 1 Theories of Impulse Buying Behaviour The emotional/impulsive decision making theory and impulsive buying Impulsive buying is grounded and theoretically underpinned sims 3 homework help within the purchase behavior literature review emotional or impulsive decision making view to consumer decision-making by Schiffman and Kanuk (2007). Specifically, we choose articles which are rela ted to online consumer decision making. The first section, describes, the importance of various factors including lifestyle and its impact on the consumer buying behavior. Literature shows the intention may be the main predictor of any behavior (Fishbein and Ajzen, 1977); thus, this work use purchase intention online as the main antecedent of purchase behavior from an online. The current article intends to examine and review the existing academic work in the area of impulsive buying behavior and its stimulating factors (both internal and external). First of all, we have to identify the keyword related to the study. This has been a topic of vast interest for the marketers all over the world.