Review of literature on customer satisfaction in mobile phones
, 2010 ) The existing state of customer experience research was assessed by reviewing 99 articles. Customer satisfaction refers to the extent to which customers are happy and delighted with the products and services provided by a business. LITERATURE REVIEW AC Groot, JP Nater, R Lender (1987) analysed the reasons for use of cosmetics. Consumers use three factors to determine attribution’s effect in satisfaction. Based on reviewed literature, it was found that the Brand Image was strongly related to Customer Satisfaction. Design your own customer satisfaction survey When you start with a customer satisfaction survey, it is important homework help for graduate students to focus on one metric. [1] concluded that the selling price is not the most important factor that affects smartphone purchasing decision,. To know the awareness level about jiosim The literature review considered the outcomes based on the articles, thus the discussion pattern below. The dimensions they used for service quality was interaction quality, environment quality and outcome quality as in the study of Lu et al. Choose the metric that fits your objective Customer satisfaction has shown itself to be an increasingly important determinant of a business's success and this is arguably more so in relation to the cafe industry. They need to bridge gap between the product promised and product offered said that having satisfied customers is not sufficient, there has to be really satisfied customers. Introduction: Customer satisfaction is an ambiguous, abstract and confusing concept. The purchasing behavior of the customers can also be disturbed because of these leading variables. It avails oneself of the mobile networking of telecom operators and therefore does not demand for an internet connection. You can watch out on your account balance, re-evaluate recent transaction, transfer funds, pay bills, locate atms, deposit cheques, handle …. Data were collected during Smart Lockdown of COVID-19 from 800 respondents to observe the difference between perceived and actual, and direct and indirect e-stores. Built on the review of pertinent literature a research framework is developed based on the mediation of customer trust and moderation of switching cost on the relationship of customer satisfaction with customer loyalty. The findings state that the consumers are more satisfied with user friendliness, picture and sound quality of smartphones but not satisfied with after sales service pirce of current brand of. They need to bridge gap between the product promised and product offered This paper is about to explore those leading variables which can influence the customer satisfaction in mobile telecom industry. 2 percent reported that they face problem like irritation while using cosmetics.. Mukesh 2011 in their study analyzed that majority of the respondents have give favorable opinion towards the airtel brands but some problems exist that deserve the attention of the airtel customer. Affective Models differ from previous models in that it goes beyond rational processes. You pitch a particular level of service in the direction of your customers. Customers should be managed as assets, and that customers vary in their needs, preferences, and buying behavior. The results confirm that in mobile phone market Customer Satisfaction influences strongly on Customer Loyalty, and in turn Loyalty is an important determinant of Customer Retention. Significantly more respondents were able to recall and describe a satisfactory rather than a dissatisfactory mobile payment experience, suggesting that the overall perception of mobile payment applications is favourable. REVIEW OF LITERATURE The various literature related to the consumer attitude towards smartphone were studied for this study some of them are, Osman et al. Keep in mind review of literature on customer satisfaction in mobile phones that measuring customer satisfaction in your mobile app takes practice and time. This is because customer satisfaction has to direct to customer loyalty. Table 1 summarizes the main findings from the most recent studies. (2009) It is eminently sensible to make customers feel good about their dealing with the company, said (John Leppard & Liz Molyneux, 1994). 3 Objectives of the Study To measure the effectiveness of various factors that leads to the customer satisfaction of Reliance Jio 4G mobile services.